Albert Robescu · Selected work
Explore how I approached SaaS activation, repeat purchases and Shopify growth—with the results, my contribution and the strategy behind each project.
B2B/B2C SaaS · Customer.io
Turning Signups Into Activated Users
Behavioral segmentation, event-triggered journeys and outcome-led messaging for talent and employers.
49.2%
Talent activation
Employer activation reached 24.1%.
E-commerce · Klaviyo
Turning First-Time Buyers Into Repeat Customers
Post-purchase and cross-sell lifecycle campaigns that gave customers a relevant reason to return.
15%
of new revenue by day 90 from repeat buyers
Welcome, post-purchase and repeat-purchase journeys.
Shopify · Customer.io
From Store Launch to $50K in Sales
Shopify conversion optimization, social proof and lifecycle campaigns for first purchases and repeat engagement.
$50K
Cumulative Shopify sales
Store-level sales across the full customer journey.
I'm interested in opportunities where I can combine lifecycle marketing, product thinking, and customer insight to improve activation and retention.