Shopify App Growth
Shopify App Onboarding: How to Activate Merchants in the First 7 Days
2026 Shopify app benchmarks, three merchant-facing activation emails with CTA examples, and Klaviyo, HubSpot and Customer.io workflows.
Insights & frameworks
Lifecycle marketing, activation & retention
Research-backed, practical approaches to helping SaaS and e-commerce products turn first-time users into long-term customers.